A brand or rather brand name is a symbol of uniqueness. There may be thousands, if not more of businesses providing the same products and services. Hence, how will a specific brand name be seen in the crowd? Traditionally, a brand name used to be represented or rather promoted through newspapers, television and at times radio networks. However, a brand’s presence, as well as its relevance in today’s digital economy, requires website designing services.

But there are still multiple factors to consider while designing a brand’s website. Every professional organization, as well as individual, operates a website today. So, what makes the website of your brand unique? Moreover, not every website design or web application can complement the unique products and services of a brand. Each business or brand name has its own target audience. For example, designing an online travel portal such as MakeMyTrip.com or Yatra.com would require a web template that is different from social media networks such as Facebook. Considering that difference, here are basic features you need to consider while designing a website or developing an application for your brand-

• Colour: Selecting a good colour palette is very important in branding. It is not just about creativity. Colour stimulates different kinds of emotions for the visitors of your website. For example, red symbolizes passion, energy, power, and excitement. Green symbolizes nature, environment, profit, money, and health. Which colour does your target audience prefer? Other colours carry different associations and effects. However, you need to be careful while selecting a colour theme for your brand’s website design. Varied cultures, religions and even age groups react differently to the same colour.

• Structure: The theme and structure of your brand’s website must also be given attention. The placement of your brand’s logo, the positioning of the menus and the presence of media files play crucial factors. The accepted norm when positioning your site’s logo is to put it in the upper left area of the page. The size of the logo is also important. It should not be too small or too big.

• Emotion: Emotion is another factor to consider while designing your brand’s website. What feelings and emotions do you want people to experience when they visit your site? What sort of things do you want them to associate with your brand? It isn’t enough if your website’s design is based only on the latest trends. A “Human touch” that adds life to your website should be present. Give people what they want. Your website should make them feel that you are one of them.

• Tone: This refers to the language as well as style of content on your website. It should be modelled on the target audience. If your brand is a friendly and down to earth, and your audience is young, tech savvy people, then informal and fun tone of voice may work well for you. On the other hand, if you are making a website for an investment bank, the tone of voice should reflect that by being much more formal.

These factors will ensure that your brand’s website stands out from the crowd. A lot is being spoken about the technical aspects of developing a website. Why don’t you leave that to us? Majestic People Infotech is an experienced web designing company in India and one of the best web designing companies in Coimbatore. We invite you for discussions on how to develop a unique and cost-effective website for your brand name.