Importance of Modern Website Designing

Posted on by majestic
1,539 Views

Technologies keep improving year after year but the importance of a website for companies and professionals will always be at the top.  Website designing and web development are not new. There are several websites designing companies in India but not all follow the customer-centric approach as we do. Majestic People Infotech is an experienced web designing company in Coimbatore, India, and is also an offshore development center for international clients.  Our approach to website design concentrates on giving solutions to clients, which is beyond eye-pleasing templates and advanced features. MPI at first identifies the purpose of the proposed website. We determine if the website is to

  • Help end-users buy something they need.
  • Help them find information.
  • Help them contact others
  • Help them to talk to the organization.

But there are always two sides to a website- visitors to the site and the website’s owners or handlers. MPI ensures that all stakeholders receive the maximum potential out of our website designing services. Hence, the brand identity of our clients along with the products/services they offer, and the interests of the core target audience will be reflected in the web templates that we create. For these, we focus on the following design features as well as other aspects:

Home Page 

This is arguably the most important of a website. The Home Page is what people first see when they visit a company’s website. MPI makes it sure that all information of the brand name and products/services/information offered is visible on the home page. The template will be visually appealing and the fonts/colors which are used will reflect the prime objective of a website.  For example, the website of an educational institution will be different from that of a plastic manufacturer. We also will pay special attention to the placement of images, headers/footers, and navigation menus on all pages.

Mobile Responsiveness 

It is and will always remain the most important aspect of web design. The websites we create will be uniformly accessible on mobile devices of different sizes and screen resolutions, along with being uniformly accessible on all other devices. MPI recognizes that people may visit a client’s website from different platforms. We thus use advanced tools along with the right coding to ensure maximum mobile responsiveness in our coding.

Content Management System 

We understand that the websites for businesses or even websites for government departments in India would have regular activities and modifications.  It may not be productive to entrust all activities that include posting of blogs or small changes to content, on web development company in India. MPI thus utilizes user-friendly content management systems to manage the websites we create, and training is provided to clients. A content management system (CMS) is an application that is used to manage web content, allowing multiple contributors to create, edit and publish.  MPI has expertise in all popular CMS including WordPress, Drupal, and Sitefinity. The most apt one will be chosen for your business and we will guide you on its usage.

Call to Action

The objective of having a website is to convert visitors to customers. MPI recognizes this factor and hence implements proper call-to-action buttons in our web designs. These are in the forms of fill-in-forms, shortcuts to emails/phones, social media links, live chat and more. It could also mean on a website that tells the user to take some specified action. We normally integrate a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink.

There are many more such aspects that we at Majestic People Infotech include in a modern web design that is custom-built for your business. Give us a call, mail us or directly visit us for a quick discussion.

Aspects of Professional Website Designing

Posted on by majestic
1,707 Views

The recent pandemic of Coronavirus or Covid-19 has also given a few professional lessons; time management, multi-tasking and establishing a brand of yourselves. We will leave the health aspects out of this as it is not related to the topic. The economy has taken a steep dive and job losses along with pay-cuts have become the norm. Lockdowns and restrictions in transport have only added oil to the fire. Yet, this is not the end. If you can’t go to a workplace, take the workplace with you.

That is, professional websites can be designed and developed for your brand. You could be an individual, a team or a company employing several teams. Current trends as well as the challenges of the pandemic make it mandatory for you to have a website. Why?

A professional website is your digital visiting card that is placed in front of clients from anywhere across the world 24/7!

What is your passion? Are you an author? Do you do handle bakery and catering services? Are you a sports professional, an actor, a public speaker, or even a politician? Then you must have an independent website which brings you more exposure to the target audience and beyond. Then you may ask, what if there already is a website? What I am still lacking?” Well, the problem is not the website, but what is in it. Website designing is a complex department and you will need the assistance of a professional website designing company for this purpose.

This post is meant to give you an outline of whatever is required in a professional website.

Home Page: This is the first impression of anyone visiting your website. It needs to be visually appealing and have shortcuts to all content on the website. Visitors should get a good overview of whatever you are offering, directly on the home page. Everyone is busy these days and you can’t expect people to check out every piece of content in search of what they are looking for. Proper space and placement of content is important.

Navigation Menus: You have something on your website to offer people? Show it to them! These menus should have links to other pages on your website. And menus need to be placed properly on the header and footer. There are different purposes for each type of menu. For example, the header menu can have links to pages where you speak about your company, products/services, testimonials from other clients, as well your contact details. Your footer menu could include shortcuts to your social media pages. These menus need to appear on every page.

Content & Optimization: Content has always been the king of a website. But be clear; content can include words, images and videos as well as tone of your content should match the latest trends and must also be appealing to the target audience. For example, if you are an academician who takes online classes; your content should attract students. Once again, the content should specify the age group. School-age children are students while working professionals willing to learn more are also students. Importantly, these pieces of content must be optimized to leading search engines such as Google and Yahoo. People should see your website’s link first when they search for your line of business in your locality.

Mobile Responsiveness: VERY IMPORTANT! Google has in fact made it mandatory that a website must be mobile responsive for being listed in its top results. That is, your website must be uniformly accessible from any device or screen resolution. This shouldn’t be taken for granted. Website themes may appear differently on various platforms such as mobiles, androids and tablets. If you already have a website. you need to approach a web enhancement company in India for analyzing it and identifying its extent of responsiveness. A larger number of people are browsing the internet from mobile phones and not making your website mobile responsive will result in heavy loss of prospective customers.

Hosting & Security: A website is a digital office. But where is it built or where is it located? This requires hosting platforms such HostGator, A2Hosting and Amazon Web Services. Your website needs to be hosted securely and the platform must always be made accessible. Proper backups of your web pages along with its content needs to be maintained. This may be considered last in a website designing process, but you need to give it enough emphasis as a single breach could make you lose all your content.

This was an outline of what a professional brand website must possess. We know this as Majestic People Infotech is an experienced web designing company located in Coimbatore, India with clients from across the world. Reach out to us for a more elaborate discussion. We can redefine your web presence.