Advantages of Responsive Web Designs

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The adoption of smartphones and tablets has increased a lot in recent times and so have mobile-friendly websites. The underlying message in this statement is that an abundant number of people prefer to browse the net from their mobile and/or Android devices. Hence, websites must also be designed and developed in such a way that people have the same user experience as they do when they browse the web. That is, mobile responsiveness in website designs must be given high priority while designing websites. Advantages of this include-

Better Mobile Traffic:  The vast use of smartphones along with the adoption of 4G network and perhaps 5G network in the near future has increased mobile traffic to websites by large counts.  In fact, professional agencies in India have reported that mobile phones contribute about 80% of all web traffic in the country. Hence, these are more indicators of the importance of websites being mobile responsive.

Lesser Costs:  This is evident. It has already been ascertained that a lot of traffic comes to a website from mobiles. But creating a mobile website exclusively for this purpose is a waste of funds and resources. Multiple strategies and more maintenance will also be needed for this. Responsive design’s “one size fits all” approach makes it easier for developers, business owners and consumers.

Faster Webpages: The duration of each visitor to a website is an important calculation of its success.  He/the visitor must be convinced to comprehensively browse the website as there are chances that this visit could be converted into a lead. It would be pointless to have a website If a web visitor leaves the site as soon as he or she visits the link. Moreover, mobile users are always in a hurry. A website needs to be optimized for smartphones and tablets to generate faster web [ages and better browsing experiences.

Higher Conversion Rates: Combine the previous three points; that is highly mobile traffic, lesser costs, and faster web pages. What do you get then? More satisfied web visitors and higher conversion rates. How? The percentage of clients opting for a product or service offered by a company is much higher when they are browsing from their mobile devices. They make quick decisions when compared with users of desktop-based websites who take a long time comparing your website with that of competitors. This once again highlights the necessity of a mobile responsive website.

So, is your website mobile responsive? Or are you now interested to develop a new website that is responsive to mobile devices? Majestic People Infotech is an experienced web designing and mobile application development company that had delivered tons of responsive websites to several clients across India as well as the rest of the world. Reach out to us or pass us your contact details and we will get to you with a proper solution for your business.

Importance of Modern Website Designing

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Technologies keep improving year after year but the importance of a website for companies and professionals will always be at the top.  Website designing and web development are not new. There are several websites designing companies in India but not all follow the customer-centric approach as we do. Majestic People Infotech is an experienced web designing company in Coimbatore, India, and is also an offshore development center for international clients.  Our approach to website design concentrates on giving solutions to clients, which is beyond eye-pleasing templates and advanced features. MPI at first identifies the purpose of the proposed website. We determine if the website is to

  • Help end-users buy something they need.
  • Help them find information.
  • Help them contact others
  • Help them to talk to the organization.

But there are always two sides to a website- visitors to the site and the website’s owners or handlers. MPI ensures that all stakeholders receive the maximum potential out of our website designing services. Hence, the brand identity of our clients along with the products/services they offer, and the interests of the core target audience will be reflected in the web templates that we create. For these, we focus on the following design features as well as other aspects:

Home Page 

This is arguably the most important of a website. The Home Page is what people first see when they visit a company’s website. MPI makes it sure that all information of the brand name and products/services/information offered is visible on the home page. The template will be visually appealing and the fonts/colors which are used will reflect the prime objective of a website.  For example, the website of an educational institution will be different from that of a plastic manufacturer. We also will pay special attention to the placement of images, headers/footers, and navigation menus on all pages.

Mobile Responsiveness 

It is and will always remain the most important aspect of web design. The websites we create will be uniformly accessible on mobile devices of different sizes and screen resolutions, along with being uniformly accessible on all other devices. MPI recognizes that people may visit a client’s website from different platforms. We thus use advanced tools along with the right coding to ensure maximum mobile responsiveness in our coding.

Content Management System 

We understand that the websites for businesses or even websites for government departments in India would have regular activities and modifications.  It may not be productive to entrust all activities that include posting of blogs or small changes to content, on web development company in India. MPI thus utilizes user-friendly content management systems to manage the websites we create, and training is provided to clients. A content management system (CMS) is an application that is used to manage web content, allowing multiple contributors to create, edit and publish.  MPI has expertise in all popular CMS including WordPress, Drupal, and Sitefinity. The most apt one will be chosen for your business and we will guide you on its usage.

Call to Action

The objective of having a website is to convert visitors to customers. MPI recognizes this factor and hence implements proper call-to-action buttons in our web designs. These are in the forms of fill-in-forms, shortcuts to emails/phones, social media links, live chat and more. It could also mean on a website that tells the user to take some specified action. We normally integrate a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink.

There are many more such aspects that we at Majestic People Infotech include in a modern web design that is custom-built for your business. Give us a call, mail us or directly visit us for a quick discussion.

Why is Outsourcing Needed for Your Business?

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Outsourcing here refers to technological expertise that could cover designing websites, developing software applications, providing search engine optimization as well as digital marketing services, and more. Your business may be operating in a different sector and would not have the time or the funding to invest in full-time technical resources. And, the need to outsource software development may only be for a particular project. It may not make any sense to recruit a full-time team of technological experts just for that project.

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Hence, the alternative option is to procure the business process outsourcing services of a company like Majestic People Infotech. With outsourcing, you can get the benefits of:

Lesser Costs: This is the foremost advantage in outsourcing your technical business processes. You will not need to permanently hire qualified employees just for the same of a temporary requirement. The cost of recruiting employees (full time or part time) could also be much higher in your region when compared to a marketplace for IT outsourcing such as India. When you outsource software development or website designing projects to India, you will only have to pay a mutually agreed amount per hour or per day in which work is done for your project and not hefty salaries per month.

Experienced Professionals: It is very difficult to find experienced professionals these days to work for a single project. Moreover, the process of seeking skilled resources and verifying their qualifications can be lengthy. This delay in finding resources will not be suitable for immediate projects or immediate technological requirements. But this can be solved by outsourcing your project to experienced professionals who know what they are doing.

Focus on Core Business: As mentioned, technology may not be your main line of business. However, a sudden requirement to design a website or develop a custom software application for your business could demand a lot of your time which otherwise could have been used to increase the productivity of your core business. Business Process Outsourcing is the perfect remedy for this as all the technological work can be outsourced to another company, while you focus on your core objectives. A manager will be present to supervise progress of the project and give you regular updates. This will be a winner for you on all counts.

Majestic People Infotech (MPI) is an experienced software development and web designing company in India. We specialize in meeting all the technological outsourcing requirements of businesses located in the United States, Europe, Middle East, Malaysia, Singapore, China, South Africa, Australia, and more. Maximum client satisfaction has been achieved in all our outsourcing projects because of the client-focused approach our experienced team undertakes in every project. The advantages of outsourcing software development, web designing, search engine optimization and digital marketing process to MPI are:

Experience: We have a qualified team of developers, designers, analysts, and consultants who have delivered optimal solutions to clients from all across the world.

Technical Expertise: Our team remains updated with the latest advancements in technology including the latest wireframes as well as the latest versions of popular content management systems such as Drupal, WordPress and Sitefnity.

Client-Focus: We maintain continuous engagement with clients throughout the project with our client-focused approach. Strategies are customized to meet the unique requirements of every client and relevant solutions are delivered for the same.

Flexibility: We offer the flexibility of working on your preferred time zone. Also, our outsourcing services are offered on project-basis as well as on the basis of months, weeks, days, and hours.

Why modern websites need to be mobile responsive?

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Mobile Responsiveness is a concept that has dominated discussions on web designing for the past couple of years. Yet there still are several enterprise websites which lack responsiveness and/or are not customized the ever-changing trends of mobiles and other hand-held devices. A probable reason for this could be a poor comprehension of what is mobile responsiveness and its advantages or rather its necessity.

Why modern website

A responsive website will be able to adapt to any screen size or screen resolution in a uniform manner.

That is, users can browse a website from their mobile device, smart-phone and tablet and be presented with the same experience that they would while browsing the website from a desktop computer. An experienced website designing company in India will know where and how to make the difference. Want it to be simpler? Here are the primary benefits of a mobile responsive web design:

High Mobile Traffic: The increased use of smart-phones and the recent adoption of 4G networks have led to the rise in mobile traffic across India by huge margins. Leading media houses in India had reported last year that mobile phones contribute 79% of all web traffic in India. These new items and trends emphasize the necessity of websites to be mobile responsive.

Lesser Costs: It is pretty simple. A single responsive website requires a one-time investment instead of repeating the process twice for a desktop website and a stand-alone web application. Besides, different strategies, excessive resources and more maintenance will required if two different versions of the same website are developed. Responsive design’s “one size fits all” approach makes it easier for developers, business owners and consumers.

Faster Web-Pages: The amount of time each web-visitor spends on a website is crucial to define the success of a website. A visitor should be convinced to comprehensively look through the website and hopefully get converted into a lead. If a web visitor leaves the site as soon as he or she visits the link; it doesn’t make sense right? Especially, mobile users are always in a hurry. A website needs to be optimized for smart phones and tablets to generate faster web [ages and better browsing experiences.

Higher Conversion Rates: Combine the previous three points; that is high mobile traffic, lesser costs and faster web pages. What do you get then? More satisfied web visitors and higher conversion rates. How? The percentage of clients opting for a product or services offered by a company is much higher when they are browsing from their mobile devices. They make quicker decisions when compared with users of desktop-based websites who take a long time comparing your website with that of competitors. This once again highlights the necessity of a mobile responsive website.

Now, does your website have appropriate mobile responsiveness? Or, do you want to develop a new enterprise website that is responsive to mobile devices? Majestic People Infotech is an experienced web designing and mobile application development company that had delivered tons of responsive websites to several clients across India as well as the rest of the world. Reach out to us or pass us your contact details and we will get to you with an appropriate solution for your business.

Ensuring that Your Web Design Effectively Generates Leads

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“A web design may be great but it is of less use to a business unless it is optimized to search engines.”
This is true as the purpose of a website is to attract potential business from online visitors. But when there are thousands (if not more) of business websites that offer the same products or services; why should a web user visit yours? The question of “why” may depend on the unique strategies of each business, but the “how” is simpler and has been in the news for a long time. This is also highlighted in Google’s latest algorithm update which states that the basic qualities required in a website to be features in top rankings include:

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• Good content with apt keywords and with a tone that reflects the latest trends
• Visually appealing site structure with proper placement of menus and tabs
• Better User Experience

Here is each quality described in detail:

Content: This refers to everything on your website. It can include texts, images, graphics, videos, and even accurate meta-descriptions while indexing your site in search engines such as Google. The content of a website can be broadly defined as anything inside the designed structure. It is the voice if your website is a body. The content of a website should interact with website visitors as they could include prospective clients. Interaction here means that the content of your website shouldn’t seem as wordings of an academic text book. Website visitors should see a solution in each line of the content. Besides, the content should be modelled for the target audience. For example, if you run an educational organization, the content should be suitable for students, parents, teachers, and other stakeholders. These characteristics are mandatory for your site’s search engine optimization and also to grab the attention of online consumers.

Site Structure or User Interface: Your website’s content should be properly organized. Visitors should be able to locate required information with ease. Besides, the site should be easily navigable and all content should be represented with short texts in different menus. In fact, the designing of such menus and placing them in right spots of the website also have valid importance. There are 8 types of navigation menus such as drop-down menus, hamburger menus, footer menus, and sidebar menus among others. The most apt one needs to be selected for your website depending on the amount of content it covers. Special consideration should also be given to ensure that your website is responsive to all devices include mobiles and androids.

User Experience: This is the process of creating products that provide meaningful and relevant experiences to users. User Experience is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep users loyal to the product or brand. Consider this illustrated example; a user is visiting your website. He is immediately greeted with an explainer video or a brightly colored homepage. He is then greeted by a chatbot inquiring what his purpose in visiting the website is. Then when he visits a particular page, a functionality which language he would like to view the content in. These are just some examples of good user experience on a website. In summary, User Experience is about personalizing the browsing experiences of each visitor.

These features mentioned above are necessary for a website to attract visitors and then effectively convert them to leads. It is not everyone’s cup of tea and requires the services of an experienced website designing company. Majestic People Infotech (MPI) is a prime example of this as we give life to text, media files and functionalities of a website. MPI has always ensured that websites we design feature good content, organized site structures and an appropriate User Experience. Contact us or drop by our office to learn more.

Designing a website for your brand

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We at Majestic People Infotech recognize a brand to be a symbol. A brand is meant to package all of the associations, experiences and characteristics into a single name or symbol. A few decades back, a brand name in India used to be represented or rather promoted through newspapers, television and at times radio networks. However, a brand’s presence as well as its relevance in today’s digital economy necessitates the designing of an official website for the brand.

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It isn’t as simple as it sounds. Every professional organization as well as individual operates a website today. So what makes the website of your brand name unique? Moreover, not every website design can complement the unique products and services of a brand. Each business or brand name has its own target audience. For example, designing an online travel portal such as MakeMyTrip.com or Yatra.com would require a web template that is different from a social media network such as Facebook. Here are some of the basic features you need to consider while designing a website for your brand:

• Colour: The choice of a good colour palette is very important in branding. Colour isn’t just about creativity. It stimulates different kinds of emotions for the visitors of your website. For example, red symbolizes passion, energy, power, and excitement. Green symbolizes nature, environment, profit, money, and health. Which colour does your target audience prefer? Other colours carry different associations and effects. However, you need to be careful while selecting a colour theme for your brand’s website design. Varied cultures, religions and even age groups react differently to the same colour.

• Structure: The theme and structure of your brand’s website should also be given attention. The placement of your brand’s logo, the positioning of the menus and the presence of media files play crucial factors. The accepted norm when positioning your site’s logo is to put it in the upper left area of the page. The size of the logo is also important. It shouldn’t be too small or too big.

• Emotion: Emotion is another factor to consider while designing your brand’s website. What feelings and emotions do you want people to experience when they visit your site? What sort of things do you want them to associate with your brand? It isn’t enough if your website is designed only based on the latest trends. The “Human touch” that adds life to your website should be present. Give people what they want. Your website should make them feel that you are one of them.

• Tone: This refers to the language as well as style of content on your website. It should be modelled on the target audience. If your brand is a friendly and down to earth, and your audience are young, tech savvy people, then informal and fun tone of voice may work well for you. On the other hand, if you’re making a website for an investment bank, the tone of voice should reflect that by being much more formal.

Adhere to these points and you can be ensured that your brand’s website stands out from the crowd. A lot is being spoken about the technical aspects of developing a website. Why don’t you leave that to us at Majestic People Infotech? We invite you for discussions on how to develop a unique and cost-effective website for your brand-name.