The economy is in a troublesome state now because of the effects of Coronavirus and its consequences of lockdowns along with social distancing. People are not allowed or do not prefer to come outside for shopping. Moreover, lockdowns have limited the consumers from learning about new products, services or offers that a business in India may provide. Digital marketing with e-commerce applications are the best solutions for this. For a better understanding, the term digital marketing refers to all marketing processes that are done using electronic devices and/or the internet. However, digital marketing is a broad term that further can be separated into the following categories.
Outbound Marketing
In this method, your business or the digital marketing team appointed for the same initiates the conversation and reaches out to a targeted customer group. That is, a “shout-out” is made to prospective customers and also . Examples include digital flyers, brochures, catalogs, etc.), social media posts/advertisements, cold calls, and emails. Digital marketing companies in India will have specific teams for these purposes. In addition, digital promotion teams maintain large databases of customer-details that have been sourced from previous transactions along with continuous research. All this data can be used to reach out to genuine customers. Outbound marketing is one aspect of digital promotion that can help your business.
Inbound Marketing:
This can be simply translated as ensuring customers (prospective and existing) get interested in your business without you reaching out to them. Social media promotion, search engine optimization and even a little of great website designing are some examples. In addition, content such as blogs, brochures, newsletters, and more can be developed to increase exposure that the target audience has to your products and services. The concept is simple. There are massive amounts of people who browse the internet and social media platforms every day. Inbound marketing helps business get leads by grabbing the attention of these net users.
The types of digital marketing have been explained in plain simple words. Your business can be of any industry and could be fulfilling the needs of diverse audiences. But digital marketing should be considered as mandatory resource to boost business prospects. This is because its advantages include;
- Cost-Effective as you need not invest on print, resources and/or distribution
- High returns on investment as it may be possible to get immediate leads and conversions from digital marketing campaigns.
- Results can be measured and analyzed. That is, the reactions of the target audience, their origins and more can be easily discovered. Future business strategies can be planned according to these.
- Last but not the least, digital marketing enables reaching to a much bigger audience from different regions as well as time zones.
Don’t those factors sound interesting? Well, we can give you more advantages. Majestic People Infotech is an experienced digital marketing company in Coimbatore, India. We have more 12 years of experience in providing such services. Drop us a mail, call us or visit our office for additional discussions.