How can mCommerce help your company?

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Several changes are happening; both in the economy as well as with regards to advancements in technology. These changes have impacted the way of business for several industries. It is mandatory for a business or a commercial establishment to stay updated with these changes. mCommerce or mobile commerce is one of the technological advancements that can help a company continue its operations even in times of economic and other disasters. It is the sister of e-commerce; in the sense that people can purchase goods/services by accessing online platforms straight from their mobile devices. Hence mobile commerce can ensure social distancing measures and also enable the public to purchase goods from the comfort of wherever they are at present. Majestic People Infotech understands this as we are an experienced mobile app development company in Coimbatore, India; specializing in mCommerce applications. In this post, we explain some of the core methods through which mobile commerce can provide advantages to your business.

Faster Sales

Mobile applications are much faster in loading data and search results when compared to mobile responsive websites. Also, your business can be assured of faster sales as customers can browse all your products from their places of comfort and make purchases anywhere, anytime. This ease of shopping will surely attract more customers. There will be no need for knowledge on use of computers. Everyone has a mobile today and mCommerce application development can most of them your customers.

Maintaining Loyalty

Existing customers can be encouraged to visit your store again by sending them emails and messages of new offers as well as product releases. In addition, a brand mCommerce application will ensure that you are always in touch with your customers. They can receive instant as well as timely notifications for the same. These strategies can also be used to attract prospective customers. You need not convince them to buy your products/services. They can be invited to freely download your brand’s mobile commerce application; the app will do the rest of the work.

Cost-Effectiveness

A mobile commerce application for your brand-name can combine the benefits of a physical store, a website and advertising campaigns, for lesser than 1/10 the cost. Besides, app development, maintenance and support are cheaper compared to a web store or web presence. It should be a venture for a business to invest for succeeding in this era.

Better Analytics

Data of a customer’s address, age, gender, and shopping preferences can be analyzed in detail with the help of a mobile commerce application. With such data, you will understand your target audience much better and will be able to increase sales. Future strategies can be developed based on this information. Reach out to Majestic People Infotech for discussing more. We will give a complete overview of m-Commerce application and the various options that are available.

Top Technologies used to Develop Mobile Applications

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Mobile Application Development is already dominating advancements in technology and has become an essential part of any business strategy. However, developing these applications is not everyone’s cup of tea. A professional mobile application development company in India with expertise in all technologies, experience in mobile app development and focus on cost-effectiveness is required. Such a team will recognize that selecting the right mobile technology stack is mandatory for a successful application. Hence, Majestic People Infotech reviews and lists the top mobile development technologies that you can choose from:

1. PhoneGap

PhoneGap also known as Apache Cordova is an open source software that uses programmes such as CSS3, HTML5, and JavaScript to create native apps. Using the same technology, a single mobile app can be developed for multiple platforms such as Android, Windows and iOS. That is, it won’t be necessary to use different stacks to develop mobile apps for different platforms. Moreover, PhoneGap allows mixing native and hybrid code snippets which results in apps that are neither truly native mobile nor web-based applications.

2. Appcelerator

This open-source framework can be best used for developing hardware-based apps. Examples include applications specifically for a mobile’s Central Processing Unit (CPU), batteries, Random Access Memory (RAM), Read Only Memory (ROM), removable storage such as memory cards, input components such as mouthpiece or keyboard, and output components such as earpiece or screen. This tool uses HTML, PHP, and JavaScript to create native apps for iOS, Android and Windows UWP.

3. RhoMobile

This is also an open-source framework that allows native app development for multiple platforms. It uses web technologies such as CSS3, HTML5, JavaScript and Ruby, to build apps for most major operating systems including iOS, Android and Windows. RhoMobile helps organizations to optimize their IT resources for creating cost-effective and innovative solutions that help businesses in India.

4. WidgetPad

There are multiple open-source frameworks available for mobile app development and WidgetPad is one of the best among them. Advantages of open-source frameworks include compatibility with other software and Lower license fees among others. WidgetPad uses JavaScript and HTML5 to offer a multitude of options that include source code editing, versioning and distribution. It enables mobile app development platform for Android, iOS and web.

5. ReactNative

React Native apps are compiled into natively written code, which enables React Native to not only work on both operating systems, but also have same features on both platforms with no lag. Another significant advantage of using React Native is Live Updates. With the extensive use of JavaScrip,t updates can be implemented directly in users’ devices instead of depending on the app store update cycle.

These are just among few of the top mobile application development technologies in the past two years. We have expertise along with experience in using all of them for the development of mobile applications. Majestic People Infotech is a software development and mobile app enhancement company in Coimbatore, Tamil Nadu. Reach out to us for a quick discussion. We will analyze your requirements, conduct research on the target audience and will provide you with most cost-effective solution of the highest quality.

How can Digital Marketing Help Your Business?

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The economy is in a troublesome state now because of the effects of Coronavirus and its consequences of lockdowns along with social distancing. People are not allowed or do not prefer to come outside for shopping. Moreover, lockdowns have limited the consumers from learning about new products, services or offers that a business in India may provide. Digital marketing with e-commerce applications are the best solutions for this. For a better understanding, the term digital marketing refers to all marketing processes that are done using electronic devices and/or the internet. However, digital marketing is a broad term that further can be separated into the following categories.

Outbound Marketing

In this method, your business or the digital marketing team appointed for the same initiates the conversation and reaches out to a targeted customer group. That is, a “shout-out” is made to prospective customers and also . Examples include digital flyers, brochures, catalogs, etc.), social media posts/advertisements, cold calls, and emails. Digital marketing companies in India will have specific teams for these purposes. In addition, digital promotion teams maintain large databases of customer-details that have been sourced from previous transactions along with continuous research. All this data can be used to reach out to genuine customers. Outbound marketing is one aspect of digital promotion that can help your business.

Inbound Marketing:

This can be simply translated as ensuring customers (prospective and existing) get interested in your business without you reaching out to them. Social media promotion, search engine optimization and even a little of great website designing are some examples. In addition, content such as blogs, brochures, newsletters, and more can be developed to increase exposure that the target audience has to your products and services. The concept is simple. There are massive amounts of people who browse the internet and social media platforms every day. Inbound marketing helps business get leads by grabbing the attention of these net users.

The types of digital marketing have been explained in plain simple words. Your business can be of any industry and could be fulfilling the needs of diverse audiences. But digital marketing should be considered as mandatory resource to boost business prospects. This is because its advantages include;

  • Cost-Effective as you need not invest on print, resources and/or distribution
  • High returns on investment as it may be possible to get immediate leads and conversions from digital marketing campaigns.
  • Results can be measured and analyzed. That is, the reactions of the target audience, their origins and more can be easily discovered. Future business strategies can be planned according to these.
  • Last but not the least, digital marketing enables reaching to a much bigger audience from different regions as well as time zones.

Don’t those factors sound interesting? Well, we can give you more advantages. Majestic People Infotech is an experienced digital marketing company in Coimbatore, India. We have more 12 years of experience in providing such services. Drop us a mail, call us or visit our office for additional discussions.

Current Importance of E-Commerce Websites

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Lockdowns that were intended to contain the outspread of Coronavirus have been lifted in India as well as other parts of the world. The economy is gradually opening but it could take time to see normal business again. People are still cautious and continue to maintain social distancing. Moreover, rising costs of traveling may discourage people from directly visiting stores or even restaurants. The better alternative for a business of any industry would be to go for e-commerce websites. The term is common these days with the presence of e-commerce platforms such as Amazon, Flipkart, Snapdeal, and more. However, there is a misnomer that e-commerce platforms are common places for all types of firms to sell their products.

But Majestic People infotech (MPI) knows that it is not as we are an experienced web development and e-commerce development company in Coimbatore, India with 12+ years of experience. MPI has provided website designing and software development services to clients across India. Hence, we have used the knowledge gained from this experience to assist businesses and retail stores across the region have a proper understanding of e-commerce websites and their importance in the current scenario.

What are e-commerce platforms?

An eCommerce website is an online platform that sells products and services through means of data transfer as well as funds over the internet. It can function on the web and even on mobile platforms (m-commerce).

Types of E-commerce Platforms for Businesses

Business-to-Business (B2B): These platforms for the transfer of goods and services between different businesses. For example, factories manufacturing furniture or stationeries can have e-commerce platforms for selling these goods to office, schools along with government agencies. Or, a software development company like MPI can have a platform to sell its SaaS products to other businesses.

Business-to-Consumer (B2C): E-commerce giants like Amazon, Flipkart, Jabong and others fall in this category. Businesses can sell their goods indirectly to customers who originate from different locations across the country or even the world. However, the mentioned e-commerce platforms can also be called multichannel websites. Besides these, there can be omni channel websites through which a business or store can sell its own products. Payments can be made electronically through bank-transfers, payment gateways or even cash on delivery.

Advantages of E-Commerce Websites in the Current Scenario

Adherence to Social Distancing Norms. There need not be any large gathering at stores or even offices offering services and non-physical products that may include technology, designs or even educational sessions.

Reaching out to a wider span of customers from different regions. This is much a bigger advantage when compared to physical stores. Also, the travel restrictions and lockdowns owing to Coronavirus may not permit people to directly visit stores. An e-commerce website is the best solution.

Online Payments. People may not have enough cash in hands and there could be chances of ATMs being unfilled during this pandemic. But these incidents shouldn’t affect the profits of a business. E-commerce permits online payments with which people can pay for goods and services directly from their bank accounts along with digital wallets.

It must be considered that development of responsive e-commerce websites can ensure access from both the computer as well as mobiles of consumers. This can be highly beneficial for businesses and other commercial organizations to recover from the impact of Coronavirus. Reach out to Majestic People infotech for more discussions on the best solution we can give.

Advantages of mobile app development outsourcing

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Technology continues to advance aggressively but recent developments have indicated that businesses across different parts of the world as well as across India may have a tough time in keeping up with these advancements. Speaking about advancements in technology; a concept that is rapidly making an impact on business, as well as other operations, is a mobile application. It must be well-known that a mobile application is a software application that is designed to run on a mobile device. Several companies are identifying its advantages and wish to develop customized mobile applications.

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But they may not have enough resources, presence of technologically qualified staff and/or the required funds for the same. Hence, the suggested alternative is to opt for outsourcing to companies such as Majestic People Infotech (MPI). We are an experienced mobile application development company located in Coimbatore, India. MPI has experience in fulfilling requirements of outsourced development activities for clients from different parts of the world as well as from across India. We recommend you to also outsource app development processes because;

Reduced Risk Factors

Unpredicted events or natural disasters such as the recent outbreak of Coronavirus could have serious impact on businesses. There could be no restrictions on travel, government regulations on workspaces, and more. Bad weather conditions such as sudden storms could also play spoilsport to installed infrastructures. MPI’s mobile app outsourcing services give the perfect solution as our team is always active; either in the office or in remote locations. There will be no delay or hindrance in our provision of services.

Continuous Support

There could be instances which require suggestions/recommendations for the best technology, platform and cost to develop a mobile application. This may not be a part of a company’s main line of business. Examples include an educational institution as well as a financial organization like a bank or insurance company. A government department like that of public transport can also be an example. For these clients, the process does not stop with the development of a mobile application. Again, outsourcing centers in India like MPI can solve this by offering support and maintenance services whenever required.

Timesaving

A company or retail business can concentrate on its core operations while MPI takes care of all that is involved in a mobile application development process. This will ensure a lot of time is saved and that unnecessary money along with resources are not spent on technological processes. Mobile app development outsourcing can be very beneficial in conducting business even during challenging times such as health disasters and others.
Lesser Expenditure

This benefit can eb extended to other aspects of IT Outsourcing as well. Businesses and commercial enterprises need not hire full-time staff for a specific requirement of the mobile application or any other form of technology. An outsourcing company like MPI will assign only the required staff members along with charging only for the specific time that is used in completing a client’s requirements. It will indeed be cost-effective.

In conclusion, outsourcing your mobile app development process and/or other Information Technology requirements to MPI can ensure that your business functions smoothly without any interruption. Reach out to us for more discussions.

How MPI is Embracing Coronavirus

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Majestic People Infotech (MPI) is a leading website designing and software development company located in Coimbatore, India. We have more than a decade of experience in providing services to various clients from across India and from across the world. Hence, we understand that the magnitude of the crisis which the world is going through now and the impact it has on the lives of people as well as survival of businesses. Being an established IT outsourcing company in India ourselves, MPI also considers the number of commitments we have with clients from various industries. Hence, we need to balance the well-being of our employees and the assurances of project completion we gave to our clients.

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There may be a gradual lifting of the lockdown soon across India and the economy may get back to its feet. But this could take time and the delay could cost hundreds of lakhs if not more. Therefore, Majestic People Infotech has taken several precautionary measures to keep operating while ensuring no harm comes to the health of our employees as well. These are:

Working from Home: All our employees have been working from home and maintaining social outdistancing since the outbreak of Coronavirus also known as Covid-19 in India. Continuous coordination is maintained between different teams as well as various hierarchical levels through our very own communications app which also ensures maximum privacy. Employees operate in normal working hours and keep updating progress in activities with seniors of their respective teams.

Prioritizing: The tasks that need immediate attention will be placed on top of our work schedules. For example, incomplete custom website designing processes or the development of unique software applications. These contracts may have been signed earlier and their due dates may be nearing. MPI always fulfils the commitments we made to clients and strives to avoid delays in delivery to whichever extent possible.

Ensuring Security: The recent ransomware attack on an industry giant is a prime example of the importance that system-security has for businesses. MPI understands this perfectly and utilized the most advanced technology such as anti-virus software, firewalls and complex system-authentications to ensure security of all data in our systems. We completely assure the safety of our own as well as information that clients had entrusted us with. This is achieved by using only customized applications that we developed to communicate between employees and by monitoring our systems 24/7 for any malicious entry or unauthorized access.

Social Media Activity: We continue to remain active on social media platforms. There is also a humane side to MPI. In addition to business, we care about the well-being of existing as well as prospective customers. Our team of social media experts thus continuously engage with clients and offer support in any way that is possible. We believe that streams of communications with the public can be of advantage in the future.

These are some of the basic steps that Majestic People Infotech has taken for embracing the onslaught of Coronavirus. This is just a storm which we believe will pass away in due time. We hope everyone of you remains safe and secure until then.

The Necessity to Secure Your Software and Web Presences

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This has always been discussed but the recent ransomware attacks on the client solutions of Cognizant Tech have brought security of IT operations back to the forefront. Internal Systems of Cognizant fell prey to Maze Ransomware. The attacker could transfer data of certain clients to another server resulting in several service disruptions. If this could happen to an international giant such as Cognizant, imagine the fate of thousands of other firms belonging to various industries? Hence, it is crucial that you immediately take steps to ensure that all your systems, software applications, and web presence from any unauthorized access.

Programmer working in a software development and coding technologies. Website design.Technology concept.

Anti-Virus Installation: Such programmes should be installed in all systems and other devices used for business purposes. It is also highly recommended to have a multi-faceted security solution that employs additional protective technologies such as heuristics, firewalls, behavioural-based threat prevention. The purpose is to identify malicious attempts for accessing data or infiltrating your systems before it is too late. A customized anti-virus solution can be preferred when compared to several on-the-shelf products available.

Employee Training: Your workforce should be trained to identify phishing and other malicious attempts by outsiders. Sessions needs to be conducted for security awareness and to ensure that links as well as attachments in mails from unknown senders are not clicked. The questions that need to be asked by your employees include, “Is the sender known? 2) Is there really a necessity to open that file or go to that link? Phishing is a common entrance vector for ransomware and because most end-users never think twice, it’s extremely successful.

Backup the Data: This is mandatory! Your data should always have an alternate storage. This could be extremely useful in unexpected incidents such as natural disasters or lockdowns as we seen now. Options are many from backing up to cloud providers to local storage devices or even network attached drives. Backups need to be regularly maintained and its security needs to be analysed for ensuring no gaps. With this, you can relax even if there was a sudden loss of data from your main systems.

Patching: It requires assistance from third party software such as Java, Flash, and Adobe. These will undoubtedly prevent many of these types of attacks from even being successful in the first place. However, it needs to be noted that patching is only the “tool”. Subject matter experts and/or experienced IT security teams are needed for the implementation.

Reduced Privileges: Confidential data and access to administrative features on systems should only be provided to senor management and experienced members of your IT team. These could be from your own employees, experts hired on a contract or even from an established IT Security firm in India such as Majestic People Infotech.

It is always wise to take precautions than make amends at a later stage and we can help you here. Majestic People Infotech is an experienced software development and website designing company located in Coimbatore, Tamil Nadu. We develop customized security applications for businesses and also offer training for more awareness on the challenges. Reach out to us for a quick discussion.

Increase Success of Digital Transformation with Mobile Applications

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Digital transformation is now the objective of every business across the United States. The mood everywhere is to sacrifice older habits and adopt to the new business model which is associated with digital transformation. This is not solely about integrating digital solutions into different business departments. Digital transformation focuses on how a business is operated and how it can provide value products/services to end-consumers. And, a mobile application is the crux of any business digital transformation. This is because mobile has surpassed desktop usage has become the primary method of accessing the internet.

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Majestic People Infotech is mobile application development company located in Coimbatore, India with clients from different parts of the country as well as the world. In this post, we explain how mobile apps can ensure success for the digital transformation of a business or professional organization.

Productivity and Efficiency:

Business systems can be accessed from anywhere and at any time. This could be very useful at times of pandemics such as the recent outbreak of coronavirus. The liberty to move around while completing jobs enable employees to be more productive. People don’t need to sit at their desks to get their job done. Utilizing mobile applications for business management also introduces flexible schedules and remote working options, which are attractive to younger professionals.

Higher Engagement:

Almost everyone in a city or urban area across the country has a mobile phone. It may be of a different size or model, but a mobile phone has become like a necessity today. And this is the easiest way to reach prospective customers as well as maintain the loyalty of existing ones. A custom brand application can be developed with allows consumers to shop from their mobile devices and/or receive updates of the latest products/services.

Coordination:

There can be perfect coordination between employees in an office and employees on the field. An example is between management and field-sales professionals of a firm. Such a mobile app can be used to share updates and track the locations of employees. This type of coordination also increases the level of transparency involved in teamwork. By implementing a custom mobile application, businesses can digitally control users, systems, and approvals.

Provision of On-Demand Services:

That’s one of the winning points in a mobile application. The end users can purchase your products or procure your services from anywhere and at any time. This encourages more leads to become your customers and ensures loyalty among existing customers. It may resemble an e-commerce web application but the difference here is that a mobile app does not require the user to be seated in a single place.

Workflow optimization:

Mobile software systems enable team leaders to formalize workflows and analyse the team’s performance with future optimizations in mind. Such tools can be combined with various project management methodologies such as agile or the Scrum framework. Since mobile apps can be equipped with powerful analytics features, it’s easy to identify process bottlenecks or potential roadblocks.

Majestic People Infotech develops several types of mobile applications for companies including enterprise applications, database applications, internal chat apps, mCommerce apps, and more. Reach out to us for a quick discussion on the mobile app solution we can provide your business.

Importance of Database Management

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Expanding businesses also results in increase of record counts and data quantity. These records may include employee records, student information, payroll, accounting, project management, inventory, and other files. But everything has got digitalized now and there is no longer a need to maintain hundreds of files, cabinets, and even time in managing them. A database management system (DBMS) solves these issues. It can be defined as a software package that defines, manipulates, retrieves, and manages data in a database. That is, several segments of data from multiple sources are manipulated in a single format and structure. This blog is meant to describe why the development and maintenance of database management systems are important for businesses in India today.

Centralized Systems: All details of an organization’s or business’ operations can be saved in an integrated system. It is maintained and modified from that location only and usually accessed using an internet connection such as a LAN or WAN. Hence it will be easier to coordinate the data making the data very much accurate and consistent.

Better Management of Human Resources: It is common for HR departments of businesses to handle massive amounts of employee data regularly. This could include job applications, new hires, leave requests, attendance tracking, performance analyses, and more. It also ensures that employees have access to payroll documents such as withholding forms and direct deposit information.

Managing Customer Data and Relationships: A customer-oriented database management system builds better relationships between businesses and customers. This is because a centralized system stores and processes everything in transactions such as customer contact details, interaction history and accounts, new prospects, leads, and business opportunities. There also are systems that can run and track marketing campaigns like email newsletters.

Efficient Inventory Tracking: Manual tracking of business inventory through taking stock, phone calls and supervision could be prone to several errors. However, a database management system meant for inventory tracking along with electronic data interchange and barcode scanning can get rid of such risks and minimise lost sales while maximising your opportunities for growth.

Protection of Data: Security remains the foremost issue when it comes to storing confidential business data on traditional paper forms and even office systems. The data could be accessible to many and there may be space for tampering. A concrete database management system resolves such issues by keeping all data in a centralized location and limiting access to the information. You need to be authorized for accessing certain portions of data. For example, an employee cannot access data related to profit and sales.

These are just some of the benefits that developing a database management system can do for your business. Majestic People Infotech is a DBMS development company in Coimbatore, India that can give your business customized solutions. Why not reach out to us for a brief discussion? That is not going to cost you anything and yet you could perhaps find the best solution!

How Mobile Applications Offer Benefits to Different Industries

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Competition is very high in business these days and the recent trend of automation along with dominance of the internet has made it tougher. Technology in many forms is advancing at breath-taking speeds and it is high-time that businesses in India as well as neighbouring regions join the bandwagon. Speaking about technological advancements, the rising popularity of mobile applications and enterprise mobile applications need to be highlighted.

Female human presenting a presentation using the latest sophisticated devices. Woman wear formal working suit introducing how smart gadget works. photo of modern life.

A mobile application can be defined as a software programme that operates on mobile platforms such as smartphones, androids, tablets, iOS devices, and more. Well, that is already known. The factor that still hasn’t been explored to a great extent is how mobile applications can be beneficial to businesses. Several companies still not feel that mobile applications are necessary in their respective IT investments. The common argument is that they already have websites; then why are mobile applications required? This is a misconception.

“Mobile Applications are completely different and serve other purposes when compared to websites.”

A website is like a digital visiting card while a mobile application is your product. The reason why your business also needs to develop a customized mobile application is simple. Almost every consumer owns a smart-phone or android today. Chat-messenger applications such as WhatsApp and easy access to the internet with digital plans offered by various operators make a person spend most free time in front of his or her smart-phone.

Hence, developing an enterprise mobile application can capture the attention of these prospective-consumers as they continuously use mobile devices. Such mobile applications can be offered free to customers through downloads from online play stores or the company’s website. However, the benefits that mobile applications offer to businesses may vary according to the relevant industry or sector. Here are some of them:

Banking & Finance

These sectors can have several benefits by developing unique business mobile applications. Applications can be developed which will enable customers to do conduct banking transactions or apply for loans from any location and at any time. The easiness along with not needing to visit banks or finance institutions directly will encourage more consumers to the services you offer. Chat APIs can also be integrated with mobile applications. A little bit of AI can also boost the prospects of banking and finance mobile applications. People can pass any query or concern they have from the convenience of mobile phones and get immediate responses.

E-Commerce

There are several e-commerce platforms on the web, but their growth on mobile devices is still limited. E-commerce is simply sharing the products or services that a company offers on the web. Existing customers and prospective ones can place orders on such platforms and have the goods delivered right to their homes. What if one could place orders, purchase or procure services right from their mobile devices? There is a lot of potential in this for business of all sizes and industries in addition to individual professionals. Retail stores, brand-names, lawyers, and medical professionals are just a few examples of those who can increase business by developing e-commerce applications.

Travel & Tourism

Transport operators and tourism agencies can benefit a lot by developing mobile applications that showcase what they uniquely offer. The travel packages offered, the various destinations and feedback of previous clients are just some of the many aspects that companies in this industry can include in a mobile application. Small-to-medium scaled businesses in this industry can also attract huge businesses as travellers just need to use a mobile application to schedule trips.

These are just a few of the many industries or businesses that will receive benefits from mobile applications. We understand this as Majestic People Infotech (MPI) is an experienced mobile application development company in Coimbatore, India. MPI has developed mobile applications as well as cross platform applications for clients from various sectors and regions. We invite you to discuss with us in person, through mail or through phone calls about how we can help your company for developing a mobile application.