Designing a website for your brand

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We at Majestic People Infotech recognize a brand to be a symbol. A brand is meant to package all of the associations, experiences and characteristics into a single name or symbol. A few decades back, a brand name in India used to be represented or rather promoted through newspapers, television and at times radio networks. However, a brand’s presence as well as its relevance in today’s digital economy necessitates the designing of an official website for the brand.

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It isn’t as simple as it sounds. Every professional organization as well as individual operates a website today. So what makes the website of your brand name unique? Moreover, not every website design can complement the unique products and services of a brand. Each business or brand name has its own target audience. For example, designing an online travel portal such as MakeMyTrip.com or Yatra.com would require a web template that is different from a social media network such as Facebook. Here are some of the basic features you need to consider while designing a website for your brand:

• Colour: The choice of a good colour palette is very important in branding. Colour isn’t just about creativity. It stimulates different kinds of emotions for the visitors of your website. For example, red symbolizes passion, energy, power, and excitement. Green symbolizes nature, environment, profit, money, and health. Which colour does your target audience prefer? Other colours carry different associations and effects. However, you need to be careful while selecting a colour theme for your brand’s website design. Varied cultures, religions and even age groups react differently to the same colour.

• Structure: The theme and structure of your brand’s website should also be given attention. The placement of your brand’s logo, the positioning of the menus and the presence of media files play crucial factors. The accepted norm when positioning your site’s logo is to put it in the upper left area of the page. The size of the logo is also important. It shouldn’t be too small or too big.

• Emotion: Emotion is another factor to consider while designing your brand’s website. What feelings and emotions do you want people to experience when they visit your site? What sort of things do you want them to associate with your brand? It isn’t enough if your website is designed only based on the latest trends. The “Human touch” that adds life to your website should be present. Give people what they want. Your website should make them feel that you are one of them.

• Tone: This refers to the language as well as style of content on your website. It should be modelled on the target audience. If your brand is a friendly and down to earth, and your audience are young, tech savvy people, then informal and fun tone of voice may work well for you. On the other hand, if you’re making a website for an investment bank, the tone of voice should reflect that by being much more formal.

Adhere to these points and you can be ensured that your brand’s website stands out from the crowd. A lot is being spoken about the technical aspects of developing a website. Why don’t you leave that to us at Majestic People Infotech? We invite you for discussions on how to develop a unique and cost-effective website for your brand-name.

Why businesses need to have unique mobile apps in India

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Mobile App Development Trends in India – 2018

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The technological scene in India as well as the expectations of the end-users in the region has changed drastically in the past decade. India in fact has emerged as a leader in the web technology and software development industries. The past five years have seen this trend incline more towards mobile app development. The core reason behind this could be the rapid surge in mobile phone users and smart phone users in the country.

It is well known that marketing is all about reaching out to prospective customers in the regions they reside the most or the platforms they use the most. Did you know that India is set to have 530 million smart phone users by the end of 2018? With increasing mobile Smartphone adoption and users downloading and utilizing more apps than ever before, the Indian market presents is an open treasure for several sectors of companies.

Isn’t it then sensible for businesses in India to invest on the development of mobile apps and immediately convert their marketing attempts into sales? Yet, there are to mobile and android apps than is widely believed. Trends are changing every year and competition is getting fiercer than before. To get ahead of this competition, businesses need to contact a mobile app development company in India to suggest solutions that match with the latest trends.

These are some of the major Indian mobile app development trends that commenced in 2018 and will dominate the market for the next decade:

• Customized Mobile Applications: It is highly recommended that every business should possess a customized mobile application of its own. This mobile can be of a unique concept developed by a particular business, a specific product or service that it offers, or simply a mobile representation of the entire business. The central government’s recent push for digitalization of all transactions has increased the demand of customized enterprise mobile apps multifold.

• Internet of Things (IoT): IoT is revolutionizing businesses processes significantly. Modern Indian users require technology to give them daily life solutions and not remain pieces of luxury. IoT devices such as smart apps are gaining popularity. Smart apps give a user control over almost any electronic or lock-system in his her house. Business need to harvest returns from this trend. For example, an electronics company can develop smart-apps to give its consumers more control over the devices.

• Cybersecurity: Business property needs to be kept safe; both in real life and in cyberspace. There are increasing number of reports of hackers and malicious elements attacking digital properties of businesses across India. The data of consumers, access to products and services and stealing of confidential information are some of the dangers arising from the lack of Cybersecurity. Businesses need to develop mobile threat defense solutions devices that are used for corporate purposes.

• Mobile Apps with Chatbots: Chatbots are simple messenger apps that greet visitors to a website or allow members of a web portal to chat between themselves. Now chatbots have made their mark in mobile apps as well. Chatbots as mobile app are simple routes for businesses to directly interact with their consumers. If developed, these chatbots can be uploaded to common mediums such as Google Play Store or even published on a company’s website to be downloaded by consumers. The latest products released or information of services provided by a business can be shared by a business with its customers through these chatbot apps.

• Mobile Payment Integration: It has been already been ascertained that mobile phones are in the hands of every modern Indian consumer. Hence, every customer will find it more convenient to pay for a business’ goods or services right from a mobile device. Moreover, internet shopping is currently transacted more from mobile devices. This is the platform that most internet consumers prefer for purchases. Businesses should explore this trend to make their processes more swift and easy.

• Cloud-Based Technology: Cloud technology presents a number of benefits such as – streamlining the operations, reduction in equipment and hosting cost, enhanced storage capability, and increased productivity. Mobile apps and their data can be developed on cloud so that their use will not be limited to specific devices such as in the case of native apps.

Majestic People Infotech continuously updates its approach with the latest trends. Does your business have any requirement to develop mobile apps? Or do you want to know which app will be suitable for your business and what will exactly be its benefits? Contact us and we will be glad to discuss with you.

The Trends of Modern Web Designs – MPI

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Today, websites are common for every organization; commercial, educational, non-profit or other. There may be several firms belonging to a single industry located in a particular region and each one may have its own customized website. With so much competition, how can a business ensure that its website stands out, attracts prospective customers and converts them into genuine sales? Majestic People Infotech (MPI) is a leading website design and development company in India that will provide result-oriented web designs for businesses.

How do we do that? MPI’s approach to website development is to opt for modern web designs, in contrast to traditional web templates. Figuratively speaking, “the secret behind prized cooking recipes is not in their ingredients, but rather in the way they are presented”. Similarly, MPI’s advantage in website designing and website development is the utilization of modern web designs. Our team constantly monitors the new trends in technology, business and even fashion. New web templates, features and styles emerge almost every fortnight.

From research and successful implementations, our approach to developing modern web designs features the following elements;

1. Unique and large typography: MPI chooses unique typography or customizes popular fonts to uniquely represent a business online. Several businesses have specific fonts or typographies that give their online presences unique identify when compared to competitors. Moreover, MPI chooses typography in web designing projects that give subtle hints about the activities of a business, its approach and its mother industry. We also properly align and arrange the website’s text to make it more readable. A strategy that MPI uses in content alignment is to direct website users to the most important information and enable them to follow the structure of the website.

2. Hero Images and Banners: A hero image is a term used to describe an oversized banner image at the top of a website. MPI uses large sized hero images to give website visitors a first glimpse of a company’s offering with full width placement on the top of a homepage. MPI uses high resolution graphics and conversion goals such as signup forms to instantly implement call-to-action moves. A hero image or banner can give a personal touch that immediately builds credibility for a brand name.

3. Background Videos: Modern web designs use content to a minimum, relying more on videos, images and call-to-action functionalities. We give business the option of adding videos in the background of a webpage, preferably the Home Page of the website. MPI uses these videos to narrate content and significantly reduce amounts of typed content elsewhere in the website. The advantage of background videos is that they grab the attention of visitors from the very first moment. Importantly, these videos allow visitors to understand the key points of a company.

4. Product/Service Images: MPI integrates product images of large sizes in its website designs. We also ensure that the images are responsive to ensure an optimized experience for viewers coming from different devices. The advantage of using images that denote a business’ product or service is that allow visitors to visualize these particular products or services. Besides, labeling such images with search-engine friendly metadata and captions assist in search engine optimization of the website.

5. Mobile Responsiveness: Modern website users access the internet from various platforms including PCs, mobile phones, tablets, and most recently smart watches. The MPI team recognizes this and mandatorily develops web designs that are responsive to all devices. Our modern web designing approach ensures that all images are equally accessible from any device. In addition, we utilize the most advanced web designing tools to facilitate automated tuning of website content to the device from which it is being accessed.

Majestic People Infotech (MPI) has earned a good reputation among clients for its focus on modern web designs and fusing creativity with the best of web technology. We do not just develop a digital presence of a business; we add life to it which will attract prospective customers. Businesses, educational organizations, financial institutions, and even government departments are invited for discussions on how MPI can develop modern websites as per your requirements or revamp your existing ones to match the latest trends.

The representatives of Majestic People Infotech can be reached via email at
info@themajesticpeople.com or by dialing our registered number at +91- 422-4385890. Interested clients are also welcome to visit us directly at our office in Coimbatore,India.